Pinterest In the Making

Pinterest hosted the first ever In the Making conference to build trust and reinforce how critical creators are to its mission and business. Pinterest hand selected 275+ creators from over 4000 applications to attend the day-long conference at California College of the Arts. With over 40 speakers, 15 program sessions, and multiple brand activations, creators left the conference with confidence on how to use Pinterest to build their brands and businesses, and with the conviction that the Pinterest cares about their success.

Working closely with Pinterest's marketing and brand creative teams, Imprint Projects led development for the conference concept, environmental design, program sessions, onsite activations, and production. As EP, I oversaw the project and scope, managed the client team, and stewarded all creative and production to completion.