Dolby Atmos Music Campaign
Dolby Atmos Music Campaign
For over 50 years, Dolby has been the driving force in sound innovation for entertainment. With the launch of Dolby Atmos Music, artists and fans are invited to experience music like never before with deep, immersive sound technology enabled through partner hardware devices and streaming services.
This 360 campaign – Dolby’s first in music – featured pop culture icons Lizzo, Coldplay, Post Malone, and J Balvin. Dolby created intimate artist portraits sharing their personal ethos and stories, in their own voice, connecting them deeper to fans.
Each artist led the launch of their film on their own social channels, with Dolby following on owned-social and digital to further amplify the story. We broadcast the films during key music moments including the American Music Awards, Saturday Night Live, New Year’s Rockin’ Eve and the Grammy Awards. To reach further music audiences, we activated Atmos Music listening experiences for VIPs, industry execs, and influencers.
In my role, I oversaw creation of program strategy and campaign planning, managed functional team workflows and deliverables, produced Dolby content and creative team deliverables, managed our partner agency scope and deliverables, and handled talent communications and clearances.