Dolby Soho x Netflix Our Planet
Dolby Soho x Netflix Our Planet
Dolby and Netflix partnered to present Netflix’s groundbreaking documentary series Our Planet in a limited-time exhibition at Dolby Soho. Fans could experience the film’s stunning content in Dolby Vision and Dolby Atmos on Netflix, and in person at Dolby Soho’s 30,000 square foot space. The activation featured 12 immersive exhibits using content from this epic yet incredibly intimate portrait of our planet.
Our Planet was Dolby Soho’s highest attended exhibition to date and exceeded all previous benchmarks for consumer engagement at a Soho activation. The success of this activation set a precedent for partnership with Netflix and has led to subsequent content partnerships on other tent-pole titles.
In my role, I managed the overall production and creative operations of the program. Partnering with the Marketing lead, I led the project briefing for internal stakeholders and partners, led the development of cross functional workflows and schedules, managed partner communications, and creative produced visual design and environmental elements.