Culture Marketing // Creative Production

Levi's Skateboarding in Oakland

Levi's Skateboarding in Oakland

Levi’s Skateboarding collaborated with the community of Town Park in West Oakland to transform their local skate park. Imprint Projects developed the program, from communications strategy to community relations and creative partnerships. A documentary about the park and its importance to local skaters focuses on two young locals, and serves as the centerpiece for a range of brand content, product photography and advertising material. Screenings were held in Brooklyn, Los Angeles and Oakland to celebrate the documentary launch.

I created the project scope and program budget, and led client and partner communication, content production, and activation planning. 

Creative Director: David Kramer
Sr. Project Manager: Lien Nguyen
Art Director: Max Ackerman

Agency: Imprint Projects
Prod. Company: Ways and Means

Director: Ryan Reichenfeld
Photo: Gabe Morford