Dolby On
Dolby On is the brand’s first consumer mobile app, empowering musicians and creators with a simple but powerful way to create high-quality recordings and livestream content with just the tap of a button.
Advanced Dolby sound processing intelligently adapts to each creator’s content to make the audio sound spectacular, while sound tools and sound styles allow creators to optimize and edit their recordings. The apps is a quick and easy alternative to more complex and expensive production solutions.
I joined the Dolby On team prior to its launch to produce visual design and copywriting for product and marketing. I worked closely with the Product Manager, Design Leads, Dev Leads , Marketing Leads on resourcing, sprint planning, prioritization, and creative delivery. Check out the iOS app here.
To launch the app, we partnered with acclaimed LA-based music producer Terrace Martin and The Fader. The campaign featured a short film about Terrace’s creative process, special live streamed performances with Dolby On during Fader Fort 2.0, and a UGC contest.
Business Lead: Philip Nicol
Product Manager: Mike Assenti
Marketing: Matt Schory, Jessica Steinberg
Creative Producer: Lien Nguyen
Visual Design: Najwa Aboselham, Andrew Durano, Dan Brinkley
UX Design: Eugene Chen, Sarah Durkin, Maciej Wrzalik
Dev: Nikhil Parijaat, Andrew Carey, Polidea
Copy: Lohren Greene, Ron Thomas, Rich Turgeon, Kat Fernandez
