Culture Marketing // Creative Production

Jawbone LiveAudio

Jawbone LiveAudio

To showcase Jawbone speakers and their LiveAudio 3D-sound capabilities, Imprint Projects generated a suite of original media content. We invited Best Coast to record a binaural music video, and worked with independent filmmakers to create a commercial with complex 3D sound design. At SXSW we engineered a collaboration with Public Radio Exchange and the popular podcast, Theory of Everything, for a quasi-fictional conversation among thought-leaders and artists thinking about wearable technology. A partnership with VSCO activated a global community of photographers capturing images “where music lives” on the ground in Austin.

As Senior Project Manager, I oversaw the overall project and scope, creative deliverables, media partnerships, and team and staffing. 

Listen to Prêt-a-Portable on the Theory of Everything

Creative Director: David Kramer
Senior Project Manager: Lien Nguyen
Video Producer: Lizzy Sanford

Music Video Director: Ryan Reichenfeld
Commercial Video Director: Kris Moyes

Agency: Imprint Projects