Levi's Outpost at SXSW
The Levi’s Outpost was an 8-day program-packed venue and a resource-rich destination for SXSW badge holders. Exhibitions, workshops, demonstrations, panel programming, and live performances provided opportunities for onsite and online engagement.
As Levi’s creative partner, Imprint concepted, designed, and executed the program and activation. As Executive Producer, I led the project from conception to launch and wrap, developing and managing our scope and overall budget, client and partner communication, talent (band) engagements and clearances, activation planning, execution, and reporting.
Executive Producer: Lien Nguyen
Design Director: Natalie Sims
Senior Strategist: Carson Salter
Talent Consultant: Todd Roberts
Project Manager: Emily Walsh
Creative Technologist: Adam Florin
Agency: Imprint Projects
Prod. Company: MKTG
Photo: Danielle Chloe
Recap Video: Work in Progress
