Lien Nguyen
Brand Marketing // Creative Production // Creative Ops
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Dolby Atmos Music Campaign

Dolby Atmos Music Campaign

For over 50 years, Dolby has been the driving force in sound innovation for entertainment. With the launch of Dolby Atmos Music, artists and fans are invited to experience music like never before with deep, immersive sound technology enabled through partner hardware devices and streaming services.

This 360 campaign – Dolby’s first in music – featured pop culture icons Lizzo, Coldplay, Post Malone, and J Balvin. Dolby created intimate artist portraits sharing their personal ethos and stories, in their own voice, connecting them deeper to fans.

Each artist led the launch of their film on their own social channels, with Dolby following on owned-social and digital to further amplify the story. We broadcast the films during key music moments including the American Music Awards, Saturday Night Live, New Year’s Rockin’ Eve and the Grammy Awards. To reach further music audiences, we activated Atmos Music listening experiences for VIPs, industry execs, and influencers.

In my role, I oversaw creation of program strategy and campaign planning, managed functional team workflows and deliverables, produced Dolby content and creative team deliverables, managed our partner agency scope and deliverables, and handled talent communications and clearances.

PROGRAM LEADS
Music Marketing: Helena Ngo
Program Management and Creative Production: Lien Nguyen

FUNCTIONAL LEADS
Content: Angus McGilpin
Design: Peter Michaelian
Media and Partnerships: Amber Mayo
PR and Comms: Natalia Sandin
Experiential: Christine Ramsey
Social and Web: Ryan Hennigan
Insights and Analytics: Gideon Feinstein

Director: Karena Evans
Ad Agency: 72andSunny
Production Company: M ss ng P eces
Photographers: Adam DeGrosse, Grace Rivera, Jordan Fatke, Matthew Aland

Feel the realness with Lizzo in Dolby. Go deep into the creative mind of the GRAMMY-nominated artist and fan favorite, Lizzo, as she experiences Dolby Atmos Music for the first time and invites you to an intimate conversation on what drives her as an artist.

Embrace togetherness with Coldplay in Dolby. Dive deep into Coldplay's creative exploration of the unknown and their mission to create connections between people through their music. This exclusive portrait film from Dolby lets you into Coldplay's thoughts and brings you closer to their uplifting energy as if you're in the room with them.

Feel the colors of music with J. Balvin in Dolby. Go inside the creative mind of J. Balvin as he opens up about the places and perceptions that define his unique sound. From growing up in Colombia to chasing his dreams in New York, he transitions seamlessly between local cultures and influences that led him to conquer the world with his music.