Culture Marketing // Creative Production

Alternative Apparel NY Opening

Alternative Apparel NY Opening

Alternative Apparel announced its first store in NYC with outdoor art installations, community-driven programming and a blow-out launch party. In collaboration with local artist Andrew Lyon string interventions were attached to wild postings throughout Manhattan and Williamsburg, and a large-scale sculptural piece was created on the building’s SoHo facade for the opening event.

As Senior Project Manager, I oversaw the agency's scope, client communication, artist collaboration, and launch planning. 

Creative Director: Adam Katz
Sr Project Manager: Lien Nguyen
Prod. Coordinator: Genevieve Costello

Agency: Imprint Projects
Artist: Andrew Lyon